(Re)Imagine

Lululemon // (Re)Imagine Store of Today
Second Story Interactive
Atlanta 2017

Masterplan for new Lululemon’s re-imagined store of the future. The design covers a new circulation pattern based on an interactive StoryArc, featured as interactive islands strategically placed to create a story driven experience for guests. Lululemon’s educators are able to seamlessly integrate the rich media content they are developing each week into small bite sized stories scattered within their product.

Each story arc is configured to seamlessly integrate the same sensors, and projectors while still being modular to accomodate variation and product needs throughout the entire store.